Word-of-Mouth Marketing Spending to Top $1 Billion in 2007
Word-of-mouth (WOM) marketing spend jumped 35.9% in 2006 to $981 million (from 2005’s $722 million) – and is expected to top $1 billion by a good deal in 2007, making it one of the fastest-growing...
View ArticleTop 10 Financial Services Online Ad Spenders – October 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOffice-Based Digital Media Screens Influence Affluent Business Consumers
A new media channel that delivers news and advertising to business professionals at their workplace is highly effective in reaching influential purchasing decision-makers, according to a recent...
View ArticleGoogle’s Share of Oct. US Searches: 64% – Up 6% YOY
Google accounted for 64.49% of all US searches in the four weeks ended October 27, 2007, while Yahoo Search, MSN Search and Ask.com accounted for 21.65%, 7.42% and 4.76% of searches, respectively,...
View ArticleCommerce Dept.: Retail E-Commerce Sales in Q3 Up 3.6% from Q2
US retail e-commerce sales for the third quarter, adjusted for seasonal variation and holiday and trading-day differences but not for price changes, was $34.7 billion – an increase of 3.6% (±0.8%) from...
View ArticleFour in 10 to Shop on Black Friday; Ads, WOM Sources of Product Info
More than 4 in 10 US consumers (44%) say they plan to shop on the day after Thanksgiving – “Black Friday” – and more than half say they rely on advertising and word-of-mouth for information on...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – October 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleConvenience, Not Price, Drives Online Holiday Shopping
Online shopping’s primary appeal is its convenience – the ability to shop anytime during the day – according to (pdf) 81% of nearly 1,000 respondents to the Nielsen Online Pre-Holiday Survey, which was...
View ArticleReading, TV-Watching Favorite Leisure Activities – but Declining
Americans’ favorite leisure activities are reading, TV-watching and spending time with friends and family – the same top three as in 2004, but with lower percentage of people citing them, according to...
View ArticleReal World Series Champ – Coors Field (and Sponsors)
The Boston Red Sox may have won the 2007 baseball World Series, but the Colorado Rockies’ Coors Field won the World Series sponsorships game, according to Nielsen Sports, which used a new digital...
View ArticleHolidays 2007: Consumers Shopping Earlier, Spending a Little More
A combination of unseasonable weather, subprime mortgage and Wall Street woes, and higher oil prices have conspired to diminish consumers’ planned holiday spending, according to a Brand Keys...
View ArticleMobile Phone Use Is Up, Interest in Mobile Marketing Isn’t Down
The importance of mobile phones continues to increase among all age groups – as usage of features and applications related to mobile marketing (such as text-messaging) become more mainstream, according...
View ArticleTop 10 Online Trading Destinations – October 2007
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. As a result, combined home and work audience estimates for these sites may exhibit increased...
View ArticleVideo Product Tours Result in 35% Increase in Online Sales Conversion
A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products. (more…)
View ArticleZiffDavis: Gamers Influence General Product Purchases
In a community where word-of-mouth reigns supreme, the gaming demographic is becoming recognized by retailers as consisting of influencers. And gamers don’t just influence gaming-related purchases –...
View ArticleBlack Friday Traffic Increases 145% in One Week
US traffic to a custom category of Black Friday advertising websites increased 145% for the week ended Nov. 17 compared with the previous week (ended Nov. 10), according to Hitwise. Year-over-year...
View ArticleNewspaper Online Advertising Surges 21% in Q3, Print Ads Down 7%
Advertising expenditures for newspaper websites increased 21.1%, to $773 million, in the third quarter compared with the year-earlier period, according to preliminary estimates from the Newspaper...
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